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Atmel and TROY Team Up to Bring Bluetooth Solutions to Market
SAN JOSE, Calif. & SANTA ANA, Calif.--(BUSINESS WIRE)--Aug. 14,
2001--Atmel® Corporation (Nasdaq:ATML), an associate Bluetooth(TM)
member, announced today that it has partnered with TROY Wireless and
Connectivity Division (Nasdaq:TROY), an associate Bluetooth(TM)
member, to build specific Bluetooth application software into its
family of Bluetooth baseband controllers. The combination of the Atmel
baseband chip and the TROY software provides all the building blocks
required to enable complete Bluetooth wireless communications on an
Original Equipment Manufacturer's (OEM) device. The two companies have
already partnered to secure OEM design wins and will work together in
the future on other major Bluetooth customer opportunities.
The AT76C551 supports a full range of Bluetooth capabilities,
including full piconet capabilities (1 master, 7 slaves), encryption,
authentication, master/slave switch, power save modes and more. Atmel
offers their baseband controller with a number of interfaces, PCMCIA,
UART and USB. Voice applications can also be supported through an
external voice codec.
The TROY Bluetooth protocol stack is a full-featured software
source code package that implements the higher-level protocols needed
for Bluetooth wireless communications. Written entirely in ANSI C, it
is a compact and modular package that is designed specifically for use
in intelligent embedded devices like printers, industrial control
equipment, and point-of-sale products.
Both the Atmel AT76C551 baseband chip and the TROY Bluetooth
protocol stack software have received official Bluetooth Qualification
are included on the Bluetooth Qualified Product List (BQPL), which can
be found at the official site of the Bluetooth SIG
(www.bluetooth.com). This qualification assures these products will
work properly with other Bluetooth qualified products. It also helps
reduce the amount of testing required, and therefore helps reduce the
amount of time required to bring a Bluetooth product to market.
``We now can offer a complete set of hardware and software building
blocks for OEMs who wish to design their own Bluetooth products from
scratch,'' said Richard Bisset, product marketing director at Atmel.
``For those customers who do not wish to devote engineering resources
to Bluetooth wireless product design, TROY can provide a complete
turnkey solution based on the Atmel AT76C551 baseband chips.''
``Combining TROY's protocol stack with Atmel baseband can greatly
shorten the time-to-market for Bluetooth new products, which in turn
means greater revenues and reduced costs for OEMs,'' said Vane Clayton,
president of TROY Wireless and Connectivity Division. ``We look forward
to working with Atmel on future Bluetooth OEM design opportunities.''
About Atmel
Founded in 1984, Atmel Corporation is headquartered in San Jose,
California with manufacturing facilities in North America and Europe.
Atmel designs, manufactures and markets worldwide, advanced logic,
mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also
a leading provider of system-level integration semiconductor solutions
using CMOS, BiCMOS, bipolar SiGe, and high-voltage BCDMOS process
technologies.
About TROY Group
TROY Group (www.troygroup.com) is leveraging its successful core
businesses in financial payment and connectivity technology to pioneer
solutions in the rapidly growing fields of electronic payments and
wireless printing and connectivity.
TROY (Nasdaq:TROY) has established a number of strategic
relationships with companies such as Hewlett-Packard (NYSE:HWP), IBM
(NYSE:IBM), Standard Register (NYSE:SR - ) and Equifax (NYSE:EFX - news) and
distributes its solutions in 55 countries. The U.S. Treasury has
printed its checks using TROY payment systems since 1984.
Atmel product and financial information can be retrieved from its
Fax-on-Demand service. In North America call 1-800/292-8635.
Internationally from a fax phone, dial 1-408/441-0732. Requests may be
sent via e-mail to literature@atmel.com or by visiting Atmel's website
at www.atmel.com.
Note to Editors: Atmel, the Atmel logo and combinations thereof
are registered trademarks and others contained herein, are trademarks
of Atmel Corporation. Terms and product names in this document may be
the trademarks of others.
Bluetooth and the Bluetooth logos are trademarks owned by
Bluetooth SIG, Inc., U.S.A. and licensed to Atmel Corporation and TROY
Wireless and Connectivity Division.
Contact:
Atmel
Clive Over, 408/451-2855 (public relations)
cliveover@atmel.com
Richard Bisset, 919/462-6540
rbisset@atmel.com
or
TROY Group
Vane Clayton, 949/399-0820
or
Coffin Communications Group
Sean Collins, 818/789-0100
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